NIVEA Friday
Trade Marketing
Overview
This project focused on developing visual assets for a Black Friday campaign, a highly competitive retail moment driven by discounts, urgency, and high-volume sales with focus on the Amazon platform.
Objective
To create promotional visuals that would:
Highlight Black Friday offers and discounts
Adapt NIVEA’s brand identity to a high-conversion retail context
Optimize communication for Amazon as a sales platform
Approach
The campaign was developed by combining brand consistency with marketplace-oriented communication.
Followed NIVEA’s established visual identity to ensure recognition
Adapted layouts to fit Amazon’s product-focused environment
Prioritized clarity and visibility of offers and pricing
Designed compositions suitable for digital retail formats
Design Decisions
Maintained NIVEA’s official color palette to preserve brand consistency and trust
Structured layouts to emphasize discounts and key promotional information
Prioritized product visibility to align with e-commerce browsing behavior
Designed visuals considering Amazon’s interface and user journey
Balanced brand identity with the urgency typical of Black Friday campaigns
Outcome
The final pieces translate NIVEA’s visual identity into a retail-driven context, combining brand recognition with clear promotional messaging. The campaign is optimized for digital sales environments, supporting visibility and engagement during a high-competition period.