Hello, I'm Gabi

and I create things.

Hello, I’m Gabi and I create things.

Hello, I'm Gabi

and I create things.

I'm a Visual Designer, art enthusiast, and full-time creative based in São Paulo, Brazil. I focus on crafting brand identities and meaningful experiences, blending graphic design expertise with digital interfaces.

I’m a Visual Designer, art enthusiast, and full-time creative based in São Paulo, Brazil. I focus on crafting brand identities and meaningful experiences, blending graphic design expertise with digital interfaces.

Let's bring your ideas to life

Designing with purpose, guided by strategy and user needs.

I believe great design isn't just about making things look good. The 'looking good' is a consequence of strategy and solving problems with clarity, usability, and viability.
With over 8 years in design, I've had a continuous journey of learning while working with advertising agencies, corporate companies, as well as production and marketing teams.
Growth is a never-ending choice: throughout all that, I learned agility, strong organizational skills, connected with amazing people and brands, and fell deeply in love with design every day.

A real human, behind all the tech:

In a world built by robots, I'm an extremely sensitive and good-humored person! :D Love everything about fantasy worlds and magical creatures. Reading, painting and hiking are some of my many hobbies, and while I do love plants and care very much for them, I would like to see one survive in my hands...

Designing with purpose, guided by strategy and user needs.

I believe great design isn't just about making things look good. The 'looking good' is a consequence of strategy and solving problems with clarity, usability, and viability.
With over 8 years in design, I've had a continuous journey of learning while working with advertising agencies, corporate companies, as well as production and marketing teams.
Growth is a never-ending choice: throughout all that, I learned agility, strong organizational skills, connected with amazing people and brands, and fell deeply in love with design every day.

A real human, behind all the tech:

In a world built by robots, I'm an extremely sensitive and good-humored person! :D Love everything about fantasy worlds and magical creatures. Reading, painting and hiking are some of my many hobbies, and while I do love plants and care very much for them, I would like to see one survive in my hands...

Brands I've worked with

Designing with purpose, guided by strategy and user needs.

I believe great design isn't just about making things look good. The 'looking good' is a consequence of strategy and solving problems with clarity, usability, and viability.
With over 8 years in design, I've had a continuous journey of learning while working with advertising agencies, corporate companies, as well as production and marketing teams.
Growth is a never-ending choice: throughout all that, I learned agility, strong organizational skills, connected with amazing people and brands, and fell deeply in love with design every day.

A real human, behind all the tech:

In a world built by robots, I'm an extremely sensitive and good-humored person! :D Love everything about fantasy worlds and magical creatures. Reading, painting and hiking are some of my many hobbies, and while I do love plants and care very much for them, I would like to see one survive in my hands...

© 2026 Gabriela Barzi. All rights reserved.

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A simple and efficient workflow to bring your vision to life. From the first call to final delivery, every step is designed for clarity, creativity and efficiency.

Research & Insights

Discovering user needs, brand positioning, and business goals before creating visuals. I believe it’s important to dive deep into research, understand the market, and build a solid foundation for the project before acting.

Strategy & Structure

Translating strategy into strong visual direction, wireframes, and core creative concepts. This is where brand identity principles, information architecture, and user journeys begin to take shape with clear purpose.

Execution

Turning concepts into polished screens, brand assets, and structured design systems. I focus on typography, layout precision, color hierarchy, and component scalability so everything looks clean and works as intended.

Testing & Handoff

Validating solutions, fine-tuning details, and preparing production-ready assets. I organize design specs, component libraries, and brand documentation to ensure a seamless handoff for any team.