Infratech Landing Page - BS2
2026
Product Design
Overview
Banco BS2 is a financial institution expanding its enterprise ecosystem to position itself as a robust Infratech provider (Banking as a Service). By offering financial infrastructure through APIs and White Label platforms, the bank enables enterprise clients, fintechs, and marketplaces to create and scale digital banking products under their own brand.
This project focused on redesigning the BS2 Infratech landing page to clearly present complex banking solutions, improve user navigation, and drive high-intent lead generation.
Live site: https://www.bancobs2.com.br/infratech/
Objective
To redesign the B2B landing page experience in order to:
Communicate the bank's shift from traditional digital banking to a scalable BaaS infrastructure provider
Differentiate the API and White Label integration models clearly for both technical and business decision-makers
Simplify complex financial products like Pix, FX, Credit, Acquiring, and Digital Accounts
Elevate the visual interface to reflect enterprise-grade security and modern digital banking standards
Approach
The design process focused on structuring technical data into a scannable, intuitive experience tailored to corporate decision-makers.
Designed a dual-path layout allowing visitors to compare API and White Label models early in the scroll
Built a modular visual component system to handle dense product offerings without cluttering the page
Applied high-contrast call-to-action triggers positioned at key decision points throughout the journey
Leveraged existing design system tokens to ensure brand consistency across all digital touchpoints
Design Decisions
Structured a side-by-side comparison matrix covering control levels, time-to-market, and target audience fit
Standardized product cards with clear iconography, concise UX writing, and interactive hover states
Highlighted high-impact trust metrics and enterprise client logos to establish instant market authority
Ensured strict WCAG AA accessibility compliance across typography contrast and mobile viewport breakpoints