BS2
Branding
Overview
Worked as a designer within the marketing team of a digital banking environment, developing communication assets for both internal and external audiences. The role involves translating complex financial information into clear, accessible, and visually engaging materials, while operating under strict brand and regulatory guidelines.
Responsibilities
Designed internal and external communication materials, including presentations, email marketing, and social media content
Created campaign visuals and brand assets aligned with established guidelines
Produced creatives for paid media across platforms such as Meta and Google Ads
Developed simple animations to support digital campaigns
Collaborated with marketing and product teams to translate complex information into clear visual solutions
Ensured consistency across all brand touchpoints and communication channels
Integrated AI tools such as ChatGPT and Google Gemini to streamline workflows and enhance creative output
Scope of Work
Paid media campaigns (Meta & Google Ads)
Social media content
Email marketing and CRM communication
Internal presentations and materials
Digital campaign assets
Note on Confidentiality: Due to the nature of the projects, visual materials cannot be publicly shared.
Objective
